February is the month of love and passion, whether it's for the ones we hold dear to our hearts or for the pursuit of goals that make us excited for living a full life. My recent trip to Scottsdale, Arizona for the NAWBO Leadership Development Training (LDT) made me realize how passionate I am about NAWBO's mission and the importance of our sisterhood. NAWBO is driven to empower and propel [...]
Submitted by: Maxine Goulding, CSO - California Special Occasions Event Planner/Owner Understanding the differences in generations and the value they add will become a key competitive advantage in any organization. For business success, we will have to learn to shift our marketing,leadership styles and approach to recruiting to stay relevant in this new marketplace. Here's a quick overview of the five generations and key factors for each generation by birth [...]
Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Final IRS regulations on the qualified business income deduction are out. How will they affect your 2018 taxes? The Tax Cuts and Jobs Act (TCJA) includes a generous deduction for smaller businesses that operate as pass-through entities, with income that is "passed through" to owners and taxed as individual income. The IRS has released final regulations and additional guidance for the [...]
Happy New Year 2019! It's an exciting time for New Year resolutions and goals. Whether it's for your personal or professional life, NAWBO is here to help you. With our Silicon Valley board's recent retreat, we are re-energized and re-invigorated to do more and be more as defined by our mission and goals for the remainder of our fiscal year ending in June 2019. First and foremost, however, we are [...]
Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Before the The Tax Cuts and Jobs Act (TCJA), the Internal Revenue Code (IRC) generally prohibited deductions for expenses related to entertainment, amusement or recreation (commonly referred to as entertainment expenses). It provided exceptions for entertainment expenses "directly related" to or "associated" with conducting business. The IRC further limited deductions for food and beverage expenses that satisfied one of the exceptions. [...]
by Roberta Kiphuth, President, Detati Digital Marketing For many businesses, social media is challenging. Finding the time to create content and to manage social networks can be overwhelming. As a small business, social media should be solely focused on building credibility and providing value. People need to like you and trust you before choosing to work with you. Here are the three ways to start: 1. Have True and Consistent [...]
NAWBO Silicon Valley is excited about working with DECA (Distributive Education Clubs of America) on a memorandum of understanding as potential affiliates and partners! It would allow our NAWBO members to create a mentorship program that would help local DECA high school students, who are highly motivated and dedicated to becoming the next generation of emerging leaders and entrepreneurs. Typically, 30% of over 200,000 DECA members become business owners. As women [...]
Happy Holidays & Season's Greetings What a great time of year to Share the Joy! We hope you can join us at our traditional NAWBO holiday luncheon at the University Club of Palo Alto with the Peninsula Symphony on Tuesday, December 11th. It will be an occasion to feel joyous and thankful for what NAWBO has accomplished in 2018, and how NAWBO has helped achieve your business success and goals. [...]
Spend time with emerging leaders. Volunteer as a competitive event Judge. DECA is an international organization comprised of 225,000 high school and college students interested in business, finance, hospitality, marketing, and entrepreneurship. As a competitive events judge, you'll sit across the table from tomorrow's emerging leaders. DECA's Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA prepares the next generation to be academically [...]
Your Small Business Website Should Work as Hard as You Do. Create a marketing tool that generates more leads so you can make more sales in 2019. There are lots of designers, freelancers and online job shops that offer cheap – and ineffective – website development. Unfortunately, they don't take the time to understand your business goals, but view your site as a "project". Detati Digital Marketing has a team [...]