Submitted by Anne Marie McGraw https://insigniaenvironmental.com/ An excerpt from Women in Business: Breaking Through Anne Marie McGraw, President of Insignia Environmental, was recently published in Women in Business: Breaking Through, a collection from 13 women leaders who share their professional insights on overcoming challenges in various business industries. An excerpt from her contribution, “Let Go So Your Company Can Grow,” can be found below. Please visit Insignia’s website for more [...]

Submitted by Kathryn Fortin, MCCT President & Founder, Lead Solutions Architect, www.fortech.net EdTech and technology project management are similar. Sometimes the biggest issues are reigning in the client and keeping them educated about the process. It’s easier to do so up front to avoid this situation of having to get them back on track if you have set their expectations early. What I mean with expectation setting is: 1. Don’t [...]

Submitted by Sara B. Hart, PhD President, Hartcom www.hartcom.com The moment when you are no longer considered a “professional woman” can be a troubling change in your life. What does this even mean? It is a designation by our society for the day after we stop working outside the home. Does that happen to a man? I don’t think in the same way. I don’t think we ever refer to a man who has stopped [...]

Submitted by Roberta Kiphuth, President Detati Digital Marketing Google announced in 2016 that they were changing the index algorithm to be more focused on mobile users. Well, the shift is officially happening in March 2021. If your site is not mobile-first ready, it runs the risk of not being indexed or blocked. What does being mobile-first really mean? The mobile version of your site needs to be as content rich [...]