Presenter: Lena West, Founder, InfluenceExpansion.com

Influence is often seen in a negative light. People associate manipulation and “smoke and mirrors” techniques with influence (and with social media), but in reality, influence is the driving force behind every decision that’s made in our careers. The trouble is, many professionals get turned off by the “nonsense” that happens on social media, which makes them avoid social media like the plague – and thus, rendering themselves invisible online. Enough! This session will show you how to:

Redefine influence in a way that helps you drop the negative connotations and get on with implementing influence in your career

• Identify the people who influence you and who you influence — critical to understand if you want to make a mark
• Prioritize the ONE task that creates 95% of your results
• Use nine simple steps to cut through the noise and generate real attention
• Get clear about what to post, when, and which formats attract the most attention

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Speaker/Presenter(s):

Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the Founder of InfluenceExpansion.com, the home of the Influence Expansion Academy, the only social media mastermind program created specifically for women entrepreneurs.

As the CEO & Chief Social Media Strategist of Influence Expansion, Lena L. West has helped thousands of entrepreneurs profit from the power of social media and the Internet.