March, 2025
NAWBO Silicon Valley Communicates Collaboration, Support, Mentoring and More to Win Members
Chapter President Wendy Roberts and Membership Director Robin Fisher share the strategy and best practices that put them on top during the last Membership Campaign:
What’s so special about NAWBO and your chapter that you communicate as part of your Membership Campaign efforts?
Silicon Valley: Collaborating women business owners, a supportive environment, mentoring opportunities, promoting sisterhood and advantages of being a NAWBO member both locally and nationally.
What was most effective in attracting new members this past fall?
Silicon Valley: Personal networking, outreach to current and past members, social media such as LinkedIn, membership events and promoting the advantages of membership at our monthly meetings.
Did you do anything differently this year that you plan to do again for the Spring Campaign?
Silicon Valley: We are going to use the same strategy that we used for the Fall Campaign. It has been very effective.
Now that your chapter has grown your members, what’s one best practice you can share about retaining them?
Silicon Valley: Continuing to ensure we involve them in the conversation, spotlighting them in our newsletter, reaching out to invite them to our events and ensuring every woman knows she is supportive and respected.